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Aaron Carpenter

Founder, CEO of ACV Consulting

Aaron has spent over two decades at the heart of the digital revolution. Starting as an intern at Levi's, he helped launch their first eCommerce site in 1998, learning firsthand during the .com boom and bust what works and what doesn't when it comes to driving eCommerce growth. 

After 10 years at Levi's, he became a VP of marketing, overseeing their digital marketing transformation and leading the massive shift from reliance on TV advertising to the development of integrated digital display, SEM, and social media campaigns. He oversaw the launch of levistrausssignature.com globally and grew the business from zero to $200M in three years.

After Levi's, he was hired as the CMO of the North Face to oversee the launch of the northface.com and lead the digital transformation of the brand as it grew from $1B to $2B in sales. He developed the brand's first digital content marketing engine and was recognized with the L2 Digital Marketing rating of "genius" in 2013-2015. He led the development of the brand's first loyalty program, driving an incremental $60M in sales annually through digital and DTC channels. (See Linkedin for specifics.)

Since then, he has helped many other global brands drive innovation and growth through ecomm platform migrations (Responsys/Oracle, Salesforce, Hybris, and Websphere) as well as targeted social media campaigns, personalized email campaigns, and retargeting. His wealth of digital knowledge can be applied to startups, high-growth brands, and established global lifestyle brands.